Content Strategy
Topic authority through pillar pages, clusters, editorial planning, content briefs, refresh cycles and quality governance.
What this covers
- Pillar and cluster content architecture
- Editorial planning and content calendars
- Content briefs with SEO requirements
- Content refresh and optimization
- Content pruning and consolidation
- Topic authority development
- Content governance
- Original research and thought leadership
The approach
Content strategy is about building topical authority, not publishing volume. We design content architectures around pillar pages, topic clusters and supporting articles, with editorial workflows, content briefs and refresh cycles that keep content useful over time.
Outcomes you can expect
- Topical authority through structured content architecture
- A sustainable editorial workflow
- Content that remains useful through refresh cycles
- Content governance for quality and consistency
How the process works
Topic mapping
Identify pillar topics, clusters and supporting content based on search demand.
Architecture design
Design how content connects through internal linking and topic hierarchy.
Editorial planning
Create content calendars with briefs, owners and timelines.
Execution
Produce content with editorial quality and SEO requirements.
Refresh cycle
Regularly update, consolidate or prune content based on performance.
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