SEO Migration
Domain migration, CMS migration, redesign, framework migration and URL changes — planned before launch, monitored after.
What this covers
- Domain migration
- CMS migration
- Website redesign
- Framework migration
- URL structure changes
- HTTP to HTTPS
- Subdomain changes
- Redirect mapping
- Post-launch monitoring
The approach
SEO migration is one of the highest-stakes projects in organic search. A poorly planned migration can destroy years of accumulated search visibility. We plan migrations before launch, map every URL, validate staging, monitor post-launch and verify indexation.
Outcomes you can expect
- Preserved search visibility through proper redirect mapping
- No traffic loss from missed URLs or broken redirects
- Clean indexation on the new domain or architecture
- Documented rollback plan if needed
How the process works
Current crawl
Crawl the existing site to capture all URLs, metadata and rankings.
URL inventory
Build a complete inventory of every indexable URL.
Traffic and ranking mapping
Map traffic and rankings to each URL to prioritize redirect mapping.
Redirect mapping
Map every old URL to its new equivalent with 301 redirects.
Staging validation
Validate the new site on staging — metadata, canonicals, structured data, redirects.
Launch
Execute the migration with monitoring in place.
Monitoring
Monitor indexation, rankings and traffic in real time post-launch.
Post-migration cleanup
Fix any remaining issues, update sitemaps and verify full indexation.
Frequently asked questions
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