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Glossary preview
View all →Crawlability
How easily search engine crawlers can access and navigate your website's pages.
Indexability
Whether a search engine can add your page to its index after crawling it.
Canonical URL
The preferred version of a URL when multiple URLs contain similar or duplicate content.
Search Intent
The underlying goal a person has when entering a search query — informational, navigational, commercial or transactional.
Internal Linking
Links between pages on the same website that help users and search engines understand relationships.
Topic Cluster
A group of content pages organized around a central topic (pillar page) with supporting articles linked to it.
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