SEO Glossary

How easily search engine crawlers can access and navigate your website's pages.

Whether a search engine can add your page to its index after crawling it.

The preferred version of a URL when multiple URLs contain similar or duplicate content.

The underlying goal a person has when entering a search query — informational, navigational, commercial or transactional.

Links between pages on the same website that help users and search engines understand relationships.

A group of content pages organized around a central topic (pillar page) with supporting articles linked to it.

Standardized code (schema markup) that helps search engines understand the content and entities on a page.

A file that lists all the URLs you want search engines to index.

A file that tells search engine crawlers which pages they can and cannot access.

HTML attributes that tell search engines which language and region a page is intended for.

Google's metrics for measuring page experience — loading, interactivity and visual stability.

Creating pages at scale from structured data, where each page serves a distinct, useful search intent.

Technical SEO practices for websites that rely on JavaScript to render content.

Optimizing content around entities (people, places, things, concepts) rather than just keywords.

The practice of ensuring a website is crawlable, indexable, fast and technically sound for search engines.