E-commerce SEO
Category SEO, product SEO, faceted navigation, structured data, internal linking and image SEO for online stores.
What this covers
- Category page optimization
- Product page optimization
- Faceted navigation and filter control
- Duplicate URL management
- Product structured data
- Availability and pricing schema
- Review and rating markup
- Image SEO and alt text
- Internal linking between categories and products
- Pagination and canonical strategy
- Out-of-stock page handling
The approach
E-commerce SEO requires handling scale — hundreds or thousands of product and category pages, faceted navigation, duplicate URLs, pagination and structured data. We build architectures that keep crawl efficient, avoid duplicate content and ensure every important page is indexable.
Outcomes you can expect
- Clean indexation without duplicate URL bloat
- Category and product pages optimized for commercial search intent
- Product structured data for rich result eligibility
- Efficient crawl paths for large catalogs
How the process works
Crawl and indexation audit
Identify duplicate URLs, indexation bloat and crawl waste.
Faceted navigation strategy
Control which facet combinations are indexable.
Category and product optimization
Optimize metadata, content and structure for commercial intent.
Structured data implementation
Product, offer, review and breadcrumb schema.
Internal linking
Connect categories, sub-categories and products logically.
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